Service Business Evolution (SBE) is one of the industry's leading business coaching and sales training programs for residential HVAC, plumbing, and electrical contractors — and an official SetSale partner. This article covers what SBE does, what the partnership includes, and how SBE members can get started with SetSale.
Who Is SBE?
SBE is a best practice group that helps contractors build scalable, profitable service businesses. Their coaches work nationwide with owners, sales teams, and technicians on operations, customer service, and sales strategy — the fundamentals that turn a good crew into a great business.
Learn more about SBE at sbeodyssey.com.
What the Partnership Includes
SBE members who join SetSale receive:
50% off SetSale's onboarding fee — half off the one-time cost of getting your account, pricebook, and team set up.
Unlimited training sessions and customer support meetings for the duration of your service agreement. Your team gets as much live help as it needs, not a fixed number of calls.
Why SBE and SetSale Work Together
SBE trains your team to sell with confidence. SetSale gives them the system to execute that training consistently on every quote — tiered options built from your real costs and pricing rules, professional presentations, and reporting that shows you what's working. The coaching sticks because the process is the same on every job, no matter which rep is in the home.
How SBE Members Get Started
Book a demo — schedule a personalized walkthrough with our team and mention that you're an SBE member to receive $200 off your onboarding fee.
Claim your member discount
Set up your account — our team walks you through onboarding, and the SetSale Quick Start Guide covers everything from first login to your first quote.
You can also visit setsale.ai/sbe for more on the partnership.
Questions?
Reach out to our team at [email protected] and we'll be happy to help.

