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How to Build a "Good, Better, Best" Proposal for a Homeowner

Written by Parker McNally
Updated over 2 weeks ago

In this article, you'll learn how to present multiple tiers of equipment in a single quote, giving your homeowner clear options at different price points and efficiency levels.

Why Use Tiered Proposals?

Offering a "Good, Better, Best" (or Silver, Gold, Platinum) structure helps homeowners compare options side by side. It also gives your team a built-in upsell path — customers who came in thinking "just fix it" often move up a tier when they see the long-term value.

Step-by-Step Instructions

1. Create a New Quote

  • From the Dashboard, click + New Quote.

  • Enter the customer's information or search for an existing customer.

  • Select the System Template that fits the job (e.g., "AC + Furnace Split" or "Heat Pump System").

2. Configure Your Tiers

SetSale gives you four tiers by default: Platinum, Gold, Silver, and Federal Minimum. Each tier pulls equipment from your System Templates based on the specifications you enter.

  • Enter the system specs for the job (tonnage, BTUs, cabinet size, airflow configuration).

  • SetSale automatically populates each tier with the appropriate AHRI-matched equipment from your price book.

3. Customize Tier Names (Optional)

Don't want to use "Platinum" and "Silver"? No problem.

  • Click into the Tier Name field on any tier.

  • Rename it to whatever fits your sales process — "Good," "Better," "Best," or anything your team prefers.

  • You can also customize tier colors in Settings > Quoting > Tiers.

4. Review Equipment per Tier

Click into each tier to verify the equipment looks right.

  • If a tier is empty, it usually means your system filters are too narrow. Widen the specs or add more model lines to your System Template.

  • You can mix system types across tiers — for example, a Heat Pump on Platinum and a standard AC/Furnace on Silver.

5. Add Upgrades and Services

  • Add optional Upgrades (like IAQ products or surge protectors) that homeowners can toggle on or off.

  • Add Services (like permit fees or labor warranties) that are included in the package price.

6. Preview and Send

  • Click Preview Quote to see the customer-facing proposal.

  • Use the Share button to send the full presentation or pricing-only summary via email or text.

Tips

  • Use System Templates to pre-configure which model lines appear per tier. This keeps your team consistent and saves time in the field.

  • Add at least four Upgrades to your quotes. Giving customers choices increases the chance they'll add at least one or two.

  • Check the Coverage Map in your template settings to make sure there are no gaps where equipment won't populate.

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